China's AI Cognitive Competitiveness Evaluation System Enters the 2.0 Era: The Pang Pei Index Moves from Seven Macro Frameworks to Thirty Vertical Sub-Measures
China's AI Cognitive Competitiveness Evaluation System Enters the 2.0 Era: Pangpei Index Advances from Seven Macro Frameworks to Thirty Vertical Sub-Indicators
When wealth rankings measure entrepreneurs' influence by market value, when city rankings gauge urban competitiveness by GDP, and when brand rankings assess brand value through awareness and reputation—these evaluation logics, which have been in use for decades, are being completely rewritten by AI. "The influence evaluation system is undergoing a fundamental restructuring," noted Pang Pei, founder of the Pangpei Index, member of the Cultural Committee of the Central Committee of the China Zhi Gong Party, and Dean of the CCTV New Vision GEO Research Institute. The Pangpei Index (PAI, Pangpei AI Index Framework) he pioneered is precisely the systematic tool providing a new "yardstick" for this restructuring.
Recently, this world's first comprehensive quantitative evaluation system, which uses the real output of mainstream generative large models as its data source, officially announced its entry into the 2.0 era. Building on the original seven macro backbone indices, the Pangpei Index research team has fully launched a new round of R&D, planning to successively release thirty vertical sub-indices covering six major categories. This marks a leapfrog upgrade in China's formulation of discourse power evaluation standards in the AI era—from "framework construction" to "precise measurement."
I. Theoretical Foundation: Reconstructing the Underlying Logic of Global Competitiveness Evaluation
The birth of the Pangpei Index is built upon a complete original theoretical system.
In 2025, Pang Pei proposed the "Media-type GEO" theory, revealing that the retrieval-augmented generation architecture of AI large models determines their priority citation of authoritative sources with institutional trust endorsement—national media, official government websites, and peer-reviewed academic journals—rather than commercial advertisements or brand self-descriptions. This discovery unveiled the underlying technical logic of competitiveness generation in the AI era: the competition rules have shifted from "highest bidder wins" in the search era to "highest trust wins" in the AI era.
Subsequently, Pang Pei successively proposed the "AI Brand Equity (AIBE)" theory, the "AI Influence Model," and the "AI Cognitive Sovereignty Theory." In 2026, in his work "AI Cognitive Competition Theory: Global Competitiveness Restructuring in the Generative AI Era—A Theoretical Framework from Resource Competition to Cognitive Competition," he integrated the above theories into a unified overarching framework, completing a panoramic theoretical construction spanning from corporate brand building to national cognitive sovereignty, and from commercial competitiveness to national security defense.
Based on this theoretical system, the Pangpei Index established the PAI framework (Pangpei AI Index Framework), defining three core measurement dimensions—breadth visibility, content quality credibility, and long-term stability—transforming abstract concepts such as "AI cognitive sovereignty," "cognitive productivity," and "cognitive GDP" into quantifiable, traceable indicators, filling an industry gap: previously only technical dimensions such as computing power, algorithms, and model performance were assessed, lacking evaluation standards for soft power discourse from an AI perspective.
This theoretical system has been published and interpreted on the official "Xuexi Qiangguo" platform, becoming an important theoretical reference framework for domestic official think tanks and academia in researching AI-era international communication, urban soft power, and brand globalization, effectively driving the formation of industry consensus: future competition is not merely a contest of hardware strength, but a struggle for the power of definition, interpretation, and recommendation within AI knowledge networks.
II. Influence Diffusion: Panoramic Penetration from Academic Halls to Government and Enterprise Decision-Making
The influence of the Pangpei Index is accelerating its spread from academia to all sectors of society, becoming an important coordinate for observing competitiveness in the AI era.
At the theoretical paradigm level, the Pangpei Index has completed a fundamental shift in the subject of competitiveness evaluation. Traditional rankings (Hurun, Forbes, city competitiveness rankings) rely on human research, financial report data, manual voting, and webpage click volume; the Pangpei Index, however, switches the evaluation subject to mainstream large models, adapting to users' new behavioral habits of "relying on AI for price comparison, career choices, site selection, brand selection, and decision-making reference," leading the industry from "human-perceived influence" to "algorithm-perceived influence" as a new evaluation paradigm.
At the industry and commercial level, the Pangpei Index has given rise to the standardized rigid demand for GEO (Generative Engine Optimization). Currently, China's GEO market is growing rapidly, with the industry scale surging over 10 times year-on-year in 2026. The Pangpei Index provides the industry with a clear optimization path: if breadth is insufficient, deploy multilingual authoritative content; if quality is low, supplement official source endorsements; if stability is lacking, establish routine content operation mechanisms. Leading domestic brands and companies going global have adopted the CBVI index as a cognitive health check tool for overseas expansion, addressing the cognitive gap of "leading domestic sales but lacking positive recommendations in overseas AI searches"; hard-tech industries such as manufacturing and biomedicine leverage this to transform technological advantages into standardized authoritative content assets that AI can recognize and cite.
In terms of government-enterprise resource certification, industry partner Gongshenghui has established a five-tier enterprise certification system based on the Pangpei Index (AI Pioneer → Innovation → Excellence → Leader → Global Influence Enterprise), with index levels directly linked to industrial fund matching, special government-enterprise support, and international summit resources—elevating the index from an evaluation tool to a credit credential for industrial resource allocation. Simultaneously, digital upgrades have been implemented for over 10,000 business associations, with the CASI vertical index becoming the official quantitative assessment basis for business association operational strength. The CEAI and WEAI entrepreneur indices break away from purely wealth- and market-value-oriented evaluation, and are widely used by capital markets, headhunting agencies, and government-enterprise collaborations as supplementary assessment criteria for entrepreneurs' soft power and industry credibility.
At the level of urban and regional governance, the WACI World AI City Competitiveness Index quantifies the probability of a city being proactively recommended by capital, talent, and overseas institutions in AI Q&A scenarios—when overseas users consult AI about factory site selection, employment and settlement, or cultural tourism investment, the AI-generated content directly determines the city's global visibility and attractiveness. Multiple local governments have incorporated this index into their reference indicators for urban soft power development, systematically optimizing the quality of authoritative materials—such as urban industry labels, cultural tourism IPs, and business environment profiles—in global large model knowledge bases. This transforms traditional city brand promotion into long-term content building for AI knowledge repositories, facilitating talent attraction, foreign investment introduction, and international cultural tourism communication. The CIII Industry Index is used to assess the industry discourse power of local pillar industries in cross-lingual AI environments, guiding precise improvements in industry promotion.
At the level of international communication and global discourse governance, past global evaluation systems for cities, brands, and media influence have largely been dominated by overseas institutions, carrying inherent ideological biases. The Pangpei Index adopts neutralized large model data collection and multilingual homologous measurement, providing China's brands, cities, and culture with an independent, controllable, objective, and traceable international quantitative evaluation system as they go global, supporting "cognitive going global" ahead of product going global. Meanwhile, the derivative AI Source Citation Index has been integrated into the "Sovereign Mutual Trust Chain" global trusted information infrastructure, quantifying the citation efficiency of authoritative media content from various countries in AI systems. This helps media in developing countries enhance their international communication effectiveness in the AI ecosystem, offering exploratory value at the level of public communication standards for building a multilateral and equitable new order of information dissemination in the AI era.
In terms of platform cooperation, the Pangpei Index has deepened its collaboration with the "Xuexi Qiangguo" platform. Building on the existing "Thousand Cities Index," "Thousand Cities Stories," and "Thousand Cities Data" columns, it has launched the "Strivers Database" based on the Striver Index Model and published multiple articles. In July 2026, the "China Striver AI Recommendation Index (FAI)" was officially launched—the nation's first evaluation system for strivers based on AI large model recommendation frequency as the core criterion, which will build China's largest "AI Era Talent Database." Concurrently, the Pangpei Index has reached cooperation intentions with major central media platforms, with both parties set to conduct in-depth cooperation in the field of AI cognitive evaluation.
At the level of media coverage, the achievements of the Pangpei Index have received extensive coverage from AI vertical media, new media, and central media; foreign media have also included and republished the content. Currently, the "194-Country AI Cognitive Index" research project has been officially launched, covering all 194 sovereign states worldwide. Industry insiders believe this could become another important indicator for observing national competitiveness in the future, following GDP, the Global Innovation Index, and the Nation Brands Index.
III. Strategic Upgrade: Full Launch of Thirty Vertical Sub-Indices
As the influence of the Pangpei Index continues to expand, the market demand for AI cognitive evaluation in vertical segments has become increasingly urgent. To this end, the Pangpei Index Research Institution of CCTV New Vision Internet Television Co., Ltd. has officially initiated a new round of index research and development, planning to successively release thirty vertical sub-indices covering global and domestic, macro and micro, industrial and scenario-based dimensions, to facilitate evaluation and inquiry by all sectors. These thirty indices can be categorized into the following six major groups based on evaluation targets and scenarios:
(I) Macro Competitiveness Category (4 items)
Pangpei Global AI Cognitive Index, Pangpei City AI Competitiveness Index, Pangpei National AI Influence Index, Pangpei Regional Economy AI Index—providing AI cognitive-level decision-making references for national and regional development.
(II) Enterprise and Brand Category (5 items)
Pangpei Enterprise AI Cognitive Index, Pangpei Brand AI Visibility Index, Pangpei Entrepreneur AI Influence Index, Pangpei Digital Asset Index, Pangpei Enterprise Globalization Index—helping enterprises build new intangible assets and quantify AI cognitive competitiveness in the process of going global.
(III) Core AI Industry Category (9 items)
Pangpei Investment AI Influence Index, Pangpei Artificial Intelligence Industry Index, Pangpei Large Model Ecosystem Index, Pangpei Intelligent Manufacturing Index, Pangpei Chip Industry Index, Pangpei Robotics Index, Pangpei Autonomous Driving Index, Pangpei Future Industry Index, Pangpei Green Industry Index—precisely diagnosing the development trends of hard tech and future industries.
(IV) Vertical Industry Application Category (5 items)
Pangpei Healthcare AI Index, Pangpei Education AI Index, Pangpei Finance AI Index, Pangpei Cultural Tourism AI Index, Pangpei Agriculture AI Index—empowering digital transformation of traditional industries and covering key scenarios in the economy and society.
(V) Communication and Media Category (4 items)
Pangpei GEO Index, Pangpei AI Media Influence Index, Pangpei AI Search Index, Pangpei National Brand AI Index—exploring new communication orders in the digital era and national brand cognitive development.
(VI) City and Talent Category (3 items)
Pangpei AI City Friendliness Index, Pangpei AI Talent Influence Index, Pangpei AI Innovation Index—providing quantitative coordinates for city talent attraction and innovation capability evaluation.
The launch of these thirty indices marks a strategic upgrade of the Pangpei Index from macro architecture to vertical deepening, extending the reach of AI cognitive evaluation into every key domain of economic and social development.
IV. Significance of the Era: Providing a New Yardstick for Competitiveness in the AI Age
The continuous deepening of the Pangpei Index carries profound social value and significance for the times.
First, it fills the systemic gap in evaluating soft-power discourse rights in the AI era. While GDP measures economic scale and brand value rankings assess corporate intangible assets, a new question is emerging: in an era where generative AI increasingly dominates information distribution, how can we measure the presence and discourse power of a brand, an industry, or even a country in the "AI world"? The Pangpei Index, using real output data from AI large models as its sole evaluation basis, provides a quantitative answer to this question.
Second, it forms a complete evaluation loop complementary to China's AI technical standards. The group standards led by the China Academy of Information and Communications Technology focus on testing AI technical hardware, computing power, and algorithmic capabilities; the Pangpei Index focuses on evaluating cognitive discourse power and communication soft power at the upper application level. Together, they form a complete AI enterprise comprehensive evaluation loop of "technical hard power + cognitive soft power," improving the full-dimensional assessment system for China's AI industry.
Third, it promotes China's evaluation system to the world. From Chinese cities to 194 countries globally, the Pangpei Index is completing its leap from local to global. This evaluation system, pioneered by Chinese scholars, uses neutral and traceable data collection methods and is becoming an important reference for the international community to observe competitiveness in the AI era. It is a landmark local evaluation system for China's participation in global AI governance and the formulation of international discourse standards.
Fourth, it serves national strategies and industrial development. The release of thirty major vertical sub-indices will provide precise cognitive evaluation tools for national strategies such as "new quality productive forces," "manufacturing powerhouse," and "self-reliance and controllability." From the chip industry to intelligent manufacturing, from green industries to future industries, the Pangpei Index will help various sectors see their true position in the AI cognitive world and provide data support for decision-making.
Fifth, it drives cognitive assets from vague concepts to a manageable system. The Pangpei Index has transformed cognitive assets such as Chinese brand AI visibility, global entrepreneur AI influence, and Chinese city AI competitiveness into quantifiable, comparable, and optimizable indicators. In the future, cognitive assets are expected to be incorporated into the routine dimensions of corporate intangible assets and city soft-power assessments.
"The goal of the AI Index is to turn 'competitiveness in the AI era' from a vague concept into an indicator system that can be seen, compared, and managed," said Pang Pei. As AI becomes the "gatekeeper" of the information world, the competitive arena for brands, industries, and individuals is quietly shifting. In this paradigm shift, the Pangpei Index is becoming the ruler for measuring "invisible influence."
From seven macro indices to thirty major vertical sub-indices, the Pangpei Index is ushering in a brand-new 2.0 era. This is not just an expansion in quantity but a profound revolution—moving AI cognitive evaluation from macro-level observation to micro-level insight, from overall judgment to precise navigation. Competition in the future world is not only economic, technological, and talent competition, but also cognitive competition. And the Pangpei Index is precisely the "new coordinate" most worthy of attention in this cognitive competition.
