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As 2026 is widely recognized in the industry as the "Year of 100 Billion Agents," artificial intelligence technology is deeply evolving from a tool for empowerment to the core engine of business transformation. As an agent ecosystem integrator, China View New Media Internet Television Co., Ltd. (hereinafter referred to as China View New Media) seizes industrial opportunities by comprehensively upgrading its "Agent +" strategy in the field of Xiaohongshu agency operations. Through a three-pronged approach of talent acquisition, model optimization, and deep technical cultivation, AI agents are positioned as the core of full-chain operations, building an AI-driven "growth gravitational field" for brands and opening new paths for intelligent growth within Xiaohongshu's high-value ecosystem of 110 million daily active users.

Pang Pei: AI Reconstructs the Social Media Ecosystem, Competition Shifts to Scenario Implementation

Pang Pei, General Manager of China View New Media, recently shared forward-looking insights on the integrated development of social media and AI. He pointed out that artificial intelligence is not merely a technological upgrade but the ultimate form of social media, which will give rise to a more immersive and personalized new media landscape. Future social media applications will transcend the boundaries of content recommendation, enabling AI to directly "understand" user intentions and generate highly customized content and experiences in real time. Users may even create virtual scenarios and share them with others through simple commands, upgrading social media interaction from "information transmission" to "experience co-creation."

Regarding the impact of AI on the job market, Pang Pei holds a positive perspective. He emphasizes that the core value of AI is to redistribute work content rather than reduce job opportunities. By unleashing production efficiency, AI will generate demand for more new positions, freeing humans from repetitive labor and allowing them to focus on high-value creative work such as creative planning and brand tone management. He also predicts that the competitive focus of the AI industry is rapidly shifting from "comparing model parameters" to "comparing scenario implementation capabilities." Silicon-based digital employees with autonomous decision-making and execution abilities will be formally integrated into standard corporate employment systems, becoming a key component of human-machine collaboration.

Strategy Implementation: Talent Recruitment and Quality Improvement, Upgrading Xiaohongshu Operations Model from Three Dimensions

To implement the AI agent strategy in Xiaohongshu agency operations, China View New Media has brought in industry veteran Zhang Yi as Operations Director, strengthening the company's practical capabilities in data-driven operations, AI tool implementation, and complex scenario marketing. This drives the agency service from traditional "content execution" to a comprehensive leap toward "intelligent decision-making." Relying on a professional team and cutting-edge technology, China View New Media optimizes the latest Xiaohongshu operations model from three dimensions: content monetization, AI empowerment, and scenario integration, upgrading agency operations from "account management" to "value co-creation."

Zhang Yi, Social Media Operations Director of China View New Media Internet Television Co., Ltd., stated: "This year, China View New Media will strengthen its investment in Xiaohongshu content production and operations. Before May 1st, we will complete the full-chain optimization and configuration of the Xiaohongshu content production factory, consolidating China View New Media's leading position in the Xiaohongshu content production base. During this period, we will also provide public welfare training for a wide range of Xiaohongshu content creators, guiding more creators onto the path of systematic and professional IP creation."

In deepening the content monetization loop, the company abandons the superficial model of simply "seeding grass and driving traffic" and builds an efficient conversion path of "seeding grass + payment." Through precise placement of Xiaohongshu official advertisements, deep linkage with platform buyers, and refined management of "loyal fan operations" and the "beautiful food cycle," it promotes the conversion of fans into brand UGC creators. Through tiered operations of KFS+KOS+BFS, it builds a loyal fan pool, achieving deterministic growth from traffic to sales and truly converting brand seeding into commercial value.

In achieving full-chain AI empowerment, AI agents are upgraded from auxiliary tools to the core engine of operations. On the content creation side, AI tools enable batch generation and optimization of copy and images, addressing industry pain points of creative scarcity and high production costs. On the operational decision-making side, relying on self-developed or integrated agents, it achieves closed-loop management of automatic data collection, real-time hot topic monitoring, and dynamic strategy optimization, making operational decisions data-driven. At the same time, agents automate interactive account nurturing, simulating real user behavior to help new accounts quickly acquire platform activity tags and increase content exposure.

In building a scenario-integrated ecosystem, the operational focus shifts from single product notes to deep planning of users' real-life scenarios. Content around scenarios such as beauty and skincare, travel, and home life is created as "lifestyle" content, leveraging Xiaohongshu's community attributes to build scenario identification and naturally integrate brands into users' consumption decision-making chains. Additionally, the company explores omni-channel online and offline marketing, converting Xiaohongshu community influence into long-term brand assets and completing the full chain of "content-experience-conversion."

This model upgrade also closely follows four optimization directions: embracing dataization, digging into the true intentions behind user behaviors through surface data like follower counts, and establishing refined operations models where collections = utility and comments = resonance; deeply utilizing AI tools to release team creative resources; strengthening scenario-based operations to enhance brand premium capabilities; and standardizing agent applications to achieve process optimization while strictly adhering to platform rules, avoiding risks of traffic restriction or account suspension due to excessive automation, and ensuring operational safety.

Ecosystem Vision: Building a Core Growth Gravitational Field for AI Agents, Empowering Long-term Brand Development

China View New Media's layout of AI agent agency operations on Xiaohongshu is not merely a model upgrade for a single business line but a concrete implementation of the company's positioning as an "agent ecosystem integrator" and a core practice of the "growth gravitational field" ecosystem vision proposed by Pang Pei.

As an agent ecosystem integrator, China View New Media integrates top-tier global AI large model capabilities upstream, deeply cultivates core Xiaohongshu advantage scenarios such as cultural media, tourism consumption, beauty, and home furnishings downstream, and horizontally connects various ecosystem partners to enable the free flow of technology, data, creativity, and business opportunities within the ecosystem. In the field of Xiaohongshu agency operations, by creating a "agent + human" collaborative model, agents handle repetitive tasks like full-process automation and multi-account management, while humans focus on high-value activities such as content planning, quality review, and crisis public relations, achieving an efficient human-machine collaborative operations paradigm.

"What we are building is a 'growth gravitational field' centered on the AI agent ecosystem. Here, every partner can embed their own growth trajectory and jointly compose a symphony of global growth."

Zhang Yi, Social Media Operations Director of China View New Media, stated: "Currently, Xiaohongshu has become a core consumption decision-making entry point for young people, with over 80% of consumers referring to platform content before purchasing, and this proportion approaching 90% for beauty and home categories. Through the comprehensive upgrade of AI agent agency operations, China View New Media is creating intelligent and long-term growth paths for brands within this high-value ecosystem, driving the social media agency operations industry into a new phase of human-machine collaboration and value co-creation."